Nukkad Natak for educational awareness

Program:

A folk-theatre campaign - Nukkad Natak, a traditional storytelling form - toured 15 villages carrying a message a formal lecture usually struggles to land: stay in school, and make sure girls stay in school too. Performances drew in parents, students, teachers and community leaders in a format people were already inclined to watch, rather than one they had to be convinced to sit through.

Over 5,000 people were reached across the campaign, and the conversations it sparked - about dropout risk, about why a daughter's education gets de-prioritised first when money is tight - tend to outlast the performance itself, which is really the point of using culture instead of a classroom.